What is a Site Architecture? [Beginners Guide] 2022

 

Site architecture refers to the structure that organizes and distributes content on your website. This includes the classification of pages where users find content and technical considerations that allow search engine bots to crawl your pages.

Site Architecture or Website Architecture:

Site Architecture: When keyword research is done, your main task will be to determine what your website architecture or site architecture will look like. This is very important. The search engine determines from the architecture of your website, which page is important and which is not.

For example, we have links to many pages with Home or Frontpage. When search engines see that this page has links to almost all pages, then Search Engine (SEO) thinks that this page is important.

Internal or Inbound linking :

Internal or Inbound linking is a link between one page of your website and another. Internal linking is very important for site structure and SEO.

Suppose another page is referred from 10 pages of your site, and another page is referred from 3 pages, then SEO assumes that 10 pages with the inbound links are much more important. For the website used in our example, we can highlight the important product pages through internal linking.

page Depth:

Similarly, the deeper the page, or the more clicks you have to enter, the less important the page.

Making the Quality link:

For this reason, the places of Top Navigation, SideBar, and Footer links of the website are very important, because of the links that you will use in these places, it is possible to enter the links with one click.

In general, the content of the pages of many websites is changed, but these places remain the same, so these places should be given very important Categories and Topics.

Use the correct Anchor text. The keywords we got from research. You can search Google for anchor text.

SEO usually gives more importance to the links at the top of the page. For example, Your Top navigation link is more important than the Footer link.

When creating a link, keep in mind whether the link you want to create is relevant to this page, if not, link to the relevant page, otherwise, SEO may penalize you.