Keyword Research: Why do keyword research?

 

1.  Because people use keywords to find the solution they need

2.  SEO always wants to show the best results

3.  You need to know what kind of keyword is being searched for

4.  The main reason is that keyword research tools help you to know what is being searched and what is not being searched on the web.

There are many types of tools.  Among them are wordtracker, keyword discovery, google Adwords, etc.

Most people use Google Adwords - it's very fast and free to use.

Keyword Research Rules:

Keywords research: In fact, there is no hard and fast rule, there are many paid tools available in the market, with which you can easily select the right keyword.  But

Since we will not use those paid tools, we should know the basic procedure of keyword research.

There are 7 things to consider during keyword research

1.  Brainstorming: Thinking about my target market and a keyword on that topic and noticing whether I want to compete locally, within the country, or with the rest of the world.  Is there any link between my target market, gender, age, the income of that country, if any, then how can it affect my desired keyword?  For example: if you have a furniture store in only one district then your keyword may be Kh "Khulna Furniture \" Again if you have an organization like Otobi then you have to think in the context of Bangladesh.

The more you can do for proper keyword selection, the more you can ask your target customer, salespeople, friends, and relatives, they would choose a word to search on that topic.  It may not match the technical terms you are considering.  You can visit various online forums/blogs related to your topic.  You visit your competitors' websites to get an idea of ​​what they are doing, what kind of keywords they are using, etc.  Then write down your ideas on a piece of paper.

2. Sharing keywords according to different topics: Create more than one keyword set according to your product or service.  Sometimes it may not be possible to do this step correctly, because unless you are doing keyword research, you will not know what kind of search term others are using.  So many times this step is done even before research.  When the way is an advantage.

3.  Research:

You can use keyword research tools to do keyword research.

Choose a seed phrase in any category.

Or if you have a website, then you enter your desired URL directly in the google keyword research tool.

4.  Compile: Now export a spreadsheet from keyword research tools.

If you feel the need, you can re-categorize the keywords

5.  remove:

You can omit any non-relevant phrases while the spreadsheet is open.

Exclude those keywords whose search count is low.  In this case, you must be careful.  Ask your client if needed.

Determine Competitiveness: Here you have to decide whether you want more competition or less.  Each phrase has different competitiveness.  Now if you are all running after that phrase, it will be difficult for you to achieve the target if you go after it too.  So you have to fix the keyword from which the required visitors can be found, again there will be less competition.

According to Competitiveness, phrases can be divided into 3 parts:

1. highly competitive

2. fairly competitive

3.non-competitive

Select the correct keyword:

After completing these steps, you can easily choose your keywords.  When selecting keywords from the following topics

Keep an eye on:

1. number of searches

2. Relevancy to your website (whether relevant to the website)

3. Competitiveness level