What is SEO? Why is it used?

 

Welcome everyone to my first series on SEO writing.  Looking at the title, many may wonder, what does A to Y mean?  It should be A to Z.  In fact, the content of SEO is so vast that it is not possible for anyone to acquire complete knowledge and the rules of SEO are constantly changing.  So it's up to A to Z.

There are many tutorials on SEO, but most of them are in English so many have a hard time understanding them properly.  Most of the posts on SEO in Bengali are entry-level.  So I will try to give you ideas about the SEO from the entry-level to the advanced level, although the basic rules are the same.  So it is very important to know the Fundamental rules for SEO.

If there are any mistakes in my writing, I would be very happy if anyone would let me know in the comments.  Seo is a subject that can be acquired through knowledge sharing.  And if you have trouble understanding the meaning of a word in my writing, you can Google it or let me know.  I said a lot, let's go to the main context.

What is search engine optimization (SEO) and why is it used?

There are two types of SEO results.

 1. 2. Paid.

We will talk about organic search results here.  Because it is free and paid search results, if you spend money, you can give Ad.

First, we need to know how search works.

The search engine mainly works with two components:

Crawler - It mainly collects information from different websites (via spider, robot/bot) here Search Engine or SE mainly follows any link then collects information and stores that information in their database.

Algorithm - Here the search engine analyzes the information received, ranking the content of different pages according to relevancy and quality.  SE's algorithm depends on many factors.

SEO - search engine optimization.  Defined in Bengali, SEO is a set of rules/techniques through which a website can get more visitors/traffic from different types of search engines (Google, MSN, Yahoo, etc).  In fact, if SEO can bring any website to the top of the search engine, the chances of getting visitors are greatly increased.

More simply, if we want to download a song, the thing we usually do is google it and search for that song line.  Now notice that after we press the search button, google shows the names of some websites where we can get that song.  In this way, google shows the names of 10 websites per page.  Now you may be wondering why some sites came to the front page, and why the rest of the websites went to the back page - is Google doing what it wants or is there some other reason behind it?  Of course, there are some specials on the front page sites that are not on other sites.  Nothing special is the SEO technique that allows you to take your website to the first page.  And the first page means more and more visitors.

Those who are new to SEO can follow Google Webmaster Guideline.  If you follow basic rules then you don't have to worry much about SEO.  We create a website for visitors, so if you can present to them exactly what they want to know, then 50-60% of you are SEO.

Why a visitor searches: Either they are looking for an answer to a question, or they are looking for a solution to a problem or they want to meet their needs.  No worries if you can answer their questions, solve their problems or give them the information they need through your site.

SEO is usually divided into 2 parts:

1. On Page Seo and

2. Off-page SEO.

On-page SEO: Simply put, what you say about your website is On-Page Seo and Off-page SEO is what others are saying about you.

Uses of SEO:

Suppose you have a baseball site that is currently ranked # 10.  If you want someone to type B "Baseball Cards এ" into a search engine, it will show up in the # 1 position - to do that you have to SEO that site.  SEO is usually done using a popular search term or keyword.  Now if you want to take your brand name to the top by SEO and be successful, it is not exactly called SEO.  Because search engine is smart enough and can easily separate your company name and keyword.  And the main thing is, the more competition for that keyword, the harder it is to rank in that keyword.

For this, it is better to do some planning before starting SEO.  Suppose you open a new site, which already has millions of competitors, and another one builds a site that may have 1000 sites, now you tell me where it will be easier to compete in millions or within thousands?

For this reason, it is very important to choose the right keyword for proper SEO planning of the site.  If keyword selection is not correct, you will not get your desired results.  This is because when a search engine searches for something, people use these search terms.  So if you don't know what people are looking for, then how do you meet their needs?