Keyword Research Analysis Using Data Excel-[Beginner Guide]

 

Keyword Research Analysis is the process of analyzing the keywords or search phrases that bring visitors to your website through organic and paid search.  As such, keyword analysis is the starting point and cornerstone of search marketing campaigns

Keyword Research- Analysis and decision making in Data Excel

Keywords Research: Now we will open the previously created Excel file.  Where there are keywords, searches, and allintitle.  Now to measure keyword competitiveness we need to see which keyword has a high number of searches and a low number of competitors (pages).  From this, we can get our desired keyword.

Now if you look at the picture in the example, you will see that the search number of the 'electronic book reading device' keyword is 80 and the competitor is only 148 pages, so you can compete here, because 80 searches are not bad at all.

Then look at this keyword 'electronic books device'. It is better because it is only 6 hours, compared to 460 searches.  Find out the necessary keywords in this way and make the color of the cell of excel green or you can do any other color of your choice.  Slowly select the other keywords and highlight them in green.

Notice that there are some keywords in this sheet whose searches are less and allintitle is much more.  We must eliminate these keywords.  We will redirect such keywords.  For example: see 'electronic books online.  It would be foolish to compete for this keyword.  This is usually the case when someone starts optimizing a keyword without keyword research.  This is why keyword research is so important, otherwise, your time and labor will be wasted.  So even if the problem is for keyword research, take some time out and do it right.  Then, ultimately you will benefit.

When all the keywords are highlighted, we need to sort the allintitle column of the excel sheet in the smallest to largest order.  Then it will be very useful for us to understand.

Here are some more things to consider, such as, if your site is new, then one kind of strategy, if the site is old, then another kind of strategy to follow.  For this, you can see the graph below.

It is generally thought that if allintitle is below 1000 then non-competitive, 1000-3000 fairly competitive, 3000-5000 competitive, and above that highly competitive.

So if your site is very popular and aged then you can choose competitive or highly competitive keywords, but if your site is brand new then you must choose a non-competitive keywords.  You can target fairly competitive keywords by fulfilling that target.

If you can choose the right keyword by doing the right keyword research and if you can optimize that keyword correctly, then gradually you can see the results.  I am ending here like today.  There was an invitation to read the next post.